As Half Acre’s first-ever Director of Marketing and Creative, I built a creative department that handles all our brand design, communications, and marketing needs. I’m responsible for the daily creative output across package design, social media, marketing programs, POS, branded apparel and merch, and consumer experiences – including collaborations and sponsorships. I work with a small team of designers to create everything ourselves.

I introduced a consumer-focused strategy to how we develop our product portfolio and plan for which style of beers we release to the public throughout the year.

During my time, we’ve introduced a new brand logo, redesigned and launched our six core brands, established a seasonal lager lineup, and a rotating IPA series.

We also crossed over into cannabis with Half Acre’s Second Setting edibles, flower, and pre-rolls.

Kleenex was losing relevancy to today’s families who were making due with paper towels and shirt sleeves. The need for sharing empathy and compassion has become more relevant than ever. We helped Kleenex show people it’s not about wiping away – it’s about giving something of yourself.

live experiences + web design + digital activation + social media campaign + tv & brand content

When Goose Island wanted to export their urban craft beer cred to cities across the nation, we made sure everyone knows what they stand for and where they’re from.

logo & brand identity + portfolio architecture & packaging design + brewery & tap room & barrel house environmental design + integrated marketing campaign + live experiences + tv & brand content

How do you resurrect a once-famous marketing icon in an over-saturated marketing world? We gave him to the people and let them make it happen for us.

With the free Kool-Aid Photobomb App, Kool-Aid Man began popping up in social feeds from all over the world. #ohyeah!

photobomb app + social media campaign

We helped Golden Road make a big splash in Los Angeles and to kickstart a more open and inclusive craft beer culture.

street murals + outdoor boards + print + packaging design + brewery environmental design + brand content

We helped Dairy Farmers of America launch Craigs Creamery with a print campaign that speaks to New Yorkers who care about quality. We also created engaging social content for Borden Cheese and Cache Valley Creamery that built a following.

social content + web design + print

This iconic craft brewery has been welcoming friends and guests to the Colorado mountains since 1990. Now, we’re helping them extend their hospitality across the country.

tv & brand content + airport campaign + packaging design

The National Association of Realtors wanted to differentiate their organization from the simple transactional role of buying and selling property. They are so much more than agents. We focused on making the Realtor ‘R’ relevant as a symbol of an organization that strengthens communities.

tv & brand content + social media campaign

Nintendo is a wonderful experience. I loved working for this brand and had a blast making these commercials.